THE NOTEBOOK
Writing.
Fifteen lessons on building a business, from the first idea to the team that brings it to life.
15 essays
- 01Introduction
- 02Getting Started
- 03Have Fun
- 04Learn on the job
- 05Founding team
- 06Identify your core value proposition and prove it
- 07Identify your levers and patterns
- 08Launch ASAP
- 09Iterate fast
- 10Do things that don’t scale
- 11KISS (Keep It Simple and Sweet)
- 12Remove friction and fear
- 13Team Building and Culture
- 14Focus on the cap table
- 15Repeat till you succeed
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